[Watch] ‘Dum Maaro Dum’ In iPhone Launch Video Creates Social Media Frenzy

New Delhi: The whole world looks forward to Apple’s launch event. This time, the event attracted more Indian fans than ever.

But this time, Apple added an interesting twist to the product launch video this year.

The iPhone 13 launch video from Apple uses a ‘Dum Maaro Dum’-inspired tune to describe the features of its newest phone. The music played during the Apple event 2021 too, when the company’s CEO Tim Cook arrived to present the product line-up at the auditorium in Apple’s headquarters.

“Apple using Dum Maro Dum!” one Twitter user wrote, sharing a clip of the Apple iPhone 13 promotional video which also features the song. In the video, the tune plays in the background as the gadget’s various features, like water resistance and ceramic shield, are highlighted as a delivery person goes through his route.