New Delhi: The South Indian clothing Nalli Silk Sarees, which ran into controversy for featuring a model without a bindi, has now released a video in the form of a reel and shared it on Instagram. It features a couple of models dressed in Nalli sarees flaunting their bindis on their foreheads. They also adorn other shringar elements to hit the traditional vibe. The earlier creative was condemned for its mourning look, whereas this video showed models gracefully smiling in a celebratory mood.
Actor Soni Srivastava who is part of the video shared it on her Instagram profile giving a shout-out to Nalli. “When grace and culture shook hands, the saree was born,” she captioned her post on the social media platform. Nalli Silk Sarees shared the video on their Instagram story with the actor-model’s words of praise for the brand.
In the latest video ad of Nalli, every woman is seen being presented ethnically. In contrast to the controversial ad that showed a female model wearing no bindi, this one featured models taking inspiration from the solah shringar.
The reel opens showing a woman keeping a bindi to her empty forehead, followed by others applying kajal, wearing nath (nose ring) and earrings (karn phool), adding fragrant flowers (Keshapasharachana) to one’s hair along with bangles, necklaces, and other shringars
.The new video seems to counter those slamming the brand for forgetting cultural elegance and beauty after the ads featuring models without a bindi.
Bhubaneshwar: Launching a counter to BJP's onslaught on the BJD government in Odisha, 5T Chairman…
Bhubaneswar: Coinciding with Prime Minister Narendra Modi’s marathon campaign in Odisha, Congress general secretary Jairam…
New Delhi: Actor Salman Khan recently travelled to Dubai for work commitments, accompanied by his…
Angul: Continuing his tirade against the BJD government in Odisha, Prime Minister Narendra Modi on…
New Delhi: Actress Yami Gautam and filmmaker Aditya Dhar have been blessed with a baby…
Bhubaneswar: A day after BJD workers allegedly indulged in hooliganism in Ghasiupra Assembly segment, Odisha’s…
New Delhi: A 12-year-old girl was left with a “hole in her stomach” after she…
New Delhi: The Income Tax (IT) Department seized Rs 40 crore in a raid on…