WhatsApp will roll out its payments service in India this year following a year-long pilot, its global chief Will Cathcart has said, as the Facebook-owned messaging giant taps an upsurge in digital payments in the country.
WhatsApp is ubiquitous across India, where data consumption is surging thanks to cheap Internet, but a full launch of its payments feature had been delayed amid some false messages circulating on the platform that have led to mob lynching and more government scrutiny, Gadget360 reported.
The Menlo Park, California-based firm has also been trying to comply with Indian regulations including data storage norms that require all payments-related data to be stored locally.
WhatsApp’s payments feature would compete with a crowded market in India that includes Alphabet’s Google Pay, Softbank, and Alibaba-backed Paytm and Walmart’s PhonePe, all of which are used, especially in cities, to pay for everything from groceries to Uber rides.
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