Wheels Of Empowerment: CEAT Opens All Women Tyre Shoppes In India

New Delhi: In a bid to empower in the male-dominated tyre industry, CEAT Tyres has introduced the concept of only women operated CEAT Shoppes across India. The shoppes will be owned, managed and run by a team of women. The first such shoppe has opened in Punjab’s Bhatinda. Ten more such shoppes will be opened in the next few months across India.

The all-women CEAT Shoppes includes a women’s workforce for all service-related assistance to customers. This also includes manual jobs like wheel changing, balancing and operating various machinery to service a vehicle. CEAT will be investing in providing end to end training to the women running the CEAT Shoppes, News18 reported.

“CEAT recognises the value of gender diversity at the workplace. We have been offering an equal and fair opportunity to women in every field including our manufacturing plants. From shop-floor engineers to leadership roles, CEAT has a diversified female workforce taking up challenging roles and growing in their respective fields. The all-Women CEAT Shoppe is an industry-first initiative which further reiterates our commitment to allow women to grow and make a mark in the Tyre Industry which is predominantly male-driven business,” Amit Tolani, Chief Marketing Officer, CEAT was quoted as saying.

“The initiative will not only provide financial stability to the women but will inspire many others to join this industry as we plan to expand our footprints across India with many more such outlets in the months to come,” he added.