Why Is Deepika Padukone’s Skincare Brand Getting Flak On Social Media?

Photo courtesy: ANI

New Delhi: Some people are dissatisfied with the prices of Deepika Padukone’s newly-launched skincare line called 82°E. The brand has launched two products: a moisturiser called Ashwagandha Bounce and a sunscreen called Patchouli Glow. Apart from the price, people also have an issue with the brand names. Deepika went live on Instagram to talk about the line, how she came up with the brand’s name and why she chose to launch a self-care brand.

While the moisturiser is priced at Rs 2700, the sunscreen costs Rs 1800. Other than the price point, some also criticised the way in which the brand was launched, calling it lacklustre for a celebrity of the stature of Deepika.