Mumbai: Balaji Telefilms head honcho Ekta Kapoor took to her Instagram handle on Thursday to share what prompted her to revive the popular sitcom, ‘Kyunki Saas Bhi Kabhi Bahu Thi.’
Ekta, who had earlier rejected the idea of revisiting the most-loved saas-bahu saga, shared a note revealing why the Tulsi Virani show is back now.
“When the 25th year of Kyunki Saas Bhi Kabhi Bahu Thi was approaching and the idea of relaunching it surfaced, my first reaction was a firm no! Why would I want to shake up nostalgia? You can never compete with nostalgia. It always remains supreme. How I remember my childhood and how it really was, will always be different. But was that truly the legacy of the show? Was it just a show with high numbers? Research carried out by an international body once concluded that the show gave a voice to women in Indian homes. Between 2000 and 2005, for the first time, women began participating in family discussions, a shift deeply influenced by Indian television, especially ‘Kyunki Saas Bhi Kabhi Bahu Thi’ and ‘Kahaani Ghar Ghar Ki,” the note read.
Ekta proudly mentioned that her show brought to light crimes such as domestic rape, marital rape, age shaming and euthanasia to the “dining tables of Indian homes”.
She further said that the ending of the show was “abrupt and unfinished”.
The producer titled her note as, “WHY KYUNKI, WHY NOW?”
‘Kyunki Saas Bhi Kabhi Bahu Thi’ reboot will air at 10.30 pm on Star Plus and JioHotstar from July 29.