Jharsuguda: A quiet resurgence is underway in villages of westenr Odisha with women artisans, reconnecting with their roots, enhancing skills, and building an empowered life.
These villages were known for vibrant patterns of Sambalpuri handloom to the earthy elegance of terracotta art with the skill and acumen passed down through generations. However, artisans were forced to abandon their crafts amid changing economic landscapes, consumer tastes, and limited avenues for support.
A Self-Help Groups (SHG) is now reviving the Sambalpuri weaving tradition by training women in specialised techniques such as yarn tying, natural dyeing, and traditional weaving. A total of 25 women have received access to handloom sets after attaining mastery in the craft.
This part of Project Subhalaxmi Udyogini being run by the Vedanta Aluminium’s Jharsuguda unit. Though VedSuta and VedMurtika, it is helping women to transform traditional knowledge into sustainable livelihoods, while preserving Odisha’s cultural heritage. “I have not only learnt new techniques under VedSuta but also found a way to support my family. I feel proud when I see the designs I have created,” said Sasmita Meher, a weaver.
The artisans also get market access, which ensures that their products receive fair value and recognition.
Similarly, VedMurtika has helped revive the terracotta craftsmanship in villages of Naxapali and Rengalbeda. Modern techniques such as precision molding, intricate carving, and high-quality finishing have helped women artisans to upturn the decline in the ‘once thriving tradition’. Training sessions on pricing, marketing, and planning are further helping them turn their creativity into a reliable income source.
“I used to make small clay items for local fairs, but earnings were very low. The training has helped me sell my products in exhibitions and urban markets. I am now earning well and am able to send my children to school,” said Santoshini Rana.
More than 30 women have formed active producer clusters and are working together to build their future.
“Through initiatives like VedSuta and VedMurtika, we are not only helping women artisans revive traditional crafts but also enabling them to build better, more secure livelihoods for themselves and their families. It is a demonstration of our commitment to achieve tangible progress that seeks to empower and enable change on a sustainable basis,” said Company CEO C Chandru.