Bhubaneswar: Padmashree Nila Madhab Panda’s latest music video ‘Aau Kichidina Pare’, that revolves around hope and happiness amidst the grim lockdown period, has become an instant hit on social media platforms.
It garnered a viewership of nearly 2.5 million within just 6 hours of its realease.
Nila Panda’s music video focuses on days to look forward to, time when things will return to normal so that we can rejoice life once again.
The objective of the video is to give hope to people and paint a beautiful world to look forward to, post the COVID-19 crisis.
The music video was released by Odisha chief minister Naveen Patnaik.
It has been supported by I & PR Dept, Government of Odisha, in public interest.
‘Aau Kichidina Pare’ has been conceptualized, produced and directed by Nila Panda. The lyrics have also been written by him.
The music for the video has been composed by Prem Anand and the song is sung by Sabisesh and Diptirekha.
Sushant Das Mohapatra is the line producer of the video and Sangram Lenka is the editor, DOP, Bishnu Subudhi, Pradeep Sahoo, Sanjeet Rout and Samarendra Das.
Renowned personalities who feature in the video are Bijaylaxmi Praharaj, Padmashree Haladhar Naag, Padmashree Dillip Tirkey, Padmashree Nila Madhab Panda, Padmashree Sudarsan Pattanayak, Anubhav Mohanty, Barsa Priyadarsini, Babusan Mohanty, Elina Samantaray, Archita Sahu, Sabyasachi Mishra, Prakruti Mishra, Dutee Chand, Lipsa Mishra, Pragyan Khatua, K. Padmini Rout, Sanjay Singer ,Lisa Mishra and Ishita Singh.
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