Bhubaneswar: Riding on the popularity of multi-lingual feature film ‘RRR’, the State Transport Authority (STA) has come up with a campaign on road safety.
Originally standing for Rise, Roar, Revolt, the STA has expanded the ‘RRR’ to ‘Responsible’, ‘Road’, ‘Rides’ in a tweet.
“#RRR can take you to your destination safely. Always wear a helmet whether you are a driver or pillion rider,” said the slogan in the tweet.
The campaign has the picture of two actors in the lead role, Jr NTR and Ram Charan, riding a motorcycle. They are shown wearing helmets. It has also the film’s title ‘RRR’ written on the picture.
The SS Rajamouli-directed film ‘RRR’, originally made in Telugu language, had a roaring opening with an earning of Rs 257 crore on the first day itself. Featuring Jr NTR, Ram Charan and Alia Bhatt, the film has sent the fans into a tizzy.
