New Delhi: Some people are dissatisfied with the prices of Deepika Padukone’s newly-launched skincare line called 82°E. The brand has launched two products: a moisturiser called Ashwagandha Bounce and a sunscreen called Patchouli Glow. Apart from the price, people also have an issue with the brand names. Deepika went live on Instagram to talk about the line, how she came up with the brand’s name and why she chose to launch a self-care brand.
ADVERTISEMENTView this post on Instagram
While the moisturiser is priced at Rs 2700, the sunscreen costs Rs 1800. Other than the price point, some also criticised the way in which the brand was launched, calling it lacklustre for a celebrity of the stature of Deepika.
Skincare girlies, what do we think of Deepika’s new skincare line? Cash grab or…?
This pricing is literally ridiculous though, more expensive than imported high end lines also. pic.twitter.com/iuI8bEdE4s— Sherina (@Sherinapoyyail) November 16, 2022
deepika’s skincare brand is so unserious sofhxxkh what is the targeted audience because girl aint nobody paying 2700 for 50 ml of moisture when korean skincare is so accessible, affordable and effective
— r (@sevenaugustine) November 16, 2022
Deepika’s skincare line is v blehhhh. Overpriced, basic, and barely efficacious. But what else do we expect from celebrity brands 👌🏽🫠
— BonitaApplebaum (@pysofly) November 15, 2022
