Mumbai: Campa is making a comeback in India!
Reliance Consumer Products Limited (RCPL), FMCG arm and a wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), announced the launch of the 50-year-old iconic beverage brand for a new-age India.
There will be three flavours initially — Campa Cola, Campa Lemon and Campa Orange — in the sparkling beverage category.
The launch of this brand is in line with the company’s strategy to promote homegrown Indian brands which not only have a rich heritage but also boast a deep-rooted connect with consumers due to their unique tastes and flavours.
“By presenting Campa in its new avatar, we hope to inspire consumers across generations to embrace this truly iconic brand and trigger a new excitement in the beverage segment. While older family members will have fond memories of the original Campa and cherish the nostalgia associated with the brand, younger consumers will love the crisp refreshing taste. With a rapidly evolving Indian market throwing up more consumption occasions, we are truly excited to bring back Campa, which is yet another bold step forward for our expanding FMCG business,” a RCPL spokesperson.
With 50 years of rich heritage, Campa’s contemporary avatar will offer Indian consumers ‘The Great Indian Taste’ this summer.
The three flavours of Campa will be available in 5 thirst-quenching pack sizes – 200 ml immediate consumption pack, 500 ml and 600 ml on-the-go sharing packs and 1,000 ml and 2,000 ml home packs.
RCPL will start roll-out of its cold beverage in India with Andhra Pradesh and Telangana.
