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TSM's snakes are friends campaign

Tata Steel Mining’s ‘Snakes Are Friends’ Campaign At Odisha’s Sukinda Debunks Myths

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Home Good News CSR

Tata Steel Mining’s ‘Snakes Are Friends’ Campaign At Odisha’s Sukinda Debunks Myths

by OB Bureau
July 13, 2023
in CSR, Odisha
Reading Time: 1 min read
TSM's snakes are friends campaign
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Sukinda: Tata Steel Mining (TSM) organised a ‘Snakes Are Friends’ campaign at its Sukinda Chromite Mine campus in Odisha’s Jajpur district on Thursday.

As part of its unswerving commitment and resolve to work towards preservation of the ecosystem and environment, TSM conducted the campaign to raise awareness about snake conservation and promoting coexistence between humans and reptiles.

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The day-long programme emphasised on ecological significance of snakes and the vital role they play in maintaining a balanced ecosystem.

The programme also focused on practical aspects of snake conservation, including measures to be taken when encountering a snake in the wild or near residential areas.

TSM had roped in Bhubaneswar-based voluntary organisation ‘Snake Helpline’ to educate employees, their family members, frontline workers from sanitation, horticulture and security departments and community health workers like ASHA and Anganwadi workers, farmers from the region, Panchayati Raj Institution (PRI) members and mediapersons.

Around 100 participants joined the sensitisation session.

‘Snake Helpline’ founder Subhendu Mallik, known as the ‘snake man of Odisha’, debunked common myths and misconceptions surrounding snakes while shedding light on their important contributions to our natural environment. He also educated the attendees on appropriate methods of handling snake encounters, importance of seeking professional help, and benefits of promptly reporting snake sightings to relevant authorities.

TSM MD Pankaj Satija said, “We believe in the importance of preserving biodiversity and protecting wildlife. Through the ‘Snakes Are Friends’ program we aim to foster a deeper understanding and appreciation for the shy and reclusive species, while encouraging a harmonious relationship between humans and nature.”

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