New Delhi: Disney+ Hotstar is set to do a Netflix, by limiting account sharing in India.
At present, a premium account of Disney+ Hotstar allows users to log in from up to 10 devices. Now, the OTT platform is planning to bring in a policy of only four logins per account later this year.
Disney+ Hotstar aims to address the issue of password sharing and promote individual subscriptions, ensuring a fair and sustainable revenue model.
With competition hotting up among streaming services in India, it’s only natural that OTT platforms will look to increase revenue.
Disney+ Hotstar is conducting internal tests to gauge the effectiveness of their new policy.
Netflix started charging users extra to share their passwords with people outside their household from May 2023.
Comments are closed.