Amazon To Make FireTV Stick In India

New Delhi: In a boost to the Central government’s ‘Make in India’ initiative, Union Minister for IT and Electronics Ravi Shankar Prasad said Amazon will start making electronic products such as FireTV Stick here.

“Delighted to share that soon Amazon will commence manufacturing of electronic products like FireTV stick in India,” Prasad said on Tuesday.

Amazon has tied up with manufacturing giant Foxconn Technology Group and the FireTV Stick will be made in the latter’s factory outside Chennai.

“This further reiterates our commitment to ‘Make in India’, contributing directly to the local economy, creating jobs & boosting Indian innovation,” said Amit Agarwal, SVP and Country Head, Amazon India.

“The device manufacturing program will be able to produce hundreds of thousands of Fire TV Stick devices every year, catering to the demands of customers in India,” the company said in the blog. “Amazon will continuously evaluate scaling capacity to additional marketplaces.”

“We welcome Amazon’s decision to set up a manufacturing line in Chennai as it will enhance domestic production capacities and create jobs as well. This will further our mission of creating Atmanirbhar Bharat which is digitally empowered,” Prasad said.

The e-commerce giant has also pledged to invest $1 billion in India to help digitalise 10 million small and medium businesses. Currently, it has over 22,000 neighbourhood stores in its ‘Local Shops on Amazon’ program.

“India is an attractive investment destination and is poised to become a major player in the global supply chain in the electronics and IT products industry. Our Government’s decision to launch a Production Linked Incentive (PLI) Scheme has received tremendous response globally,” Prasad added.