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Yogi Adityanath

‘Bulldozers UP’s Brand Identity’, Boasts CM Yogi Adityanath; Calls For Manufacturing In State

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Home India

‘Bulldozers UP’s Brand Identity’, Boasts CM Yogi Adityanath; Calls For Manufacturing In State

by OB Bureau
November 12, 2026
in India, Politics
Reading Time: 1 min read
Yogi Adityanath
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Lucknow: Uttar Pradesh Chief Minister Yogi Adityanath has called for an increase in manufacturing of bulldozers in the state, calling them a “brand identity” of the state.

Speaking at the opening of CNH’s new manufacturing facility at the Yamuna Expressway Industrial Development Authority (YEIDA) in Uttar Pradesh, Yogi said the state has carved out “a new identity” as a premier investment destination in the country.

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He claimed that police recruitment, a modernised police force and “zero tolerance” policy toward crime and criminals had resulted in better law and order in UP.

He told CNH that besides tractors, the global equipment, technology, and services company should also consider making bulldozers in UP.

“You have surely heard about UP’s ‘bulldozers.’ There will naturally be a high demand for them, both domestically and internationally, as they have already become a brand of this region,” Yogi said.

The Opposition has opposed UP’s bulldozer culture. Even the Supreme Court of India has banned arbitrary, punitive property demolitions, ruling that the executive cannot act as a judge or punish citizens accused of crimes by razing their homes.

Spread across 100 acres, the plant will have an annual production capacity of 100,000 tractors at full scale.

Yogi said he was confident the project will support farm mechanisation and modern manufacturing, while also generating local employment and skill development.

“Under the guidance of PM Modi, Uttar Pradesh has today transformed from a state of unrest into a state of celebration,” he said. “The rule of the mafia” had been replaced by the “rule of law,” which had helped the state make rapid strides in “ease of doing business, fearless business and trust in doing business.”

Yogi said companies from across the country and abroad are “lining up to invest” in the state.

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