Designer Jyoshna Das’ Odisha Handloom Highlight Of ‘Rourkela Style Week’

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Bhubaneswar: City-based fashion designer Choudhury Jyoshna Das exhibited Odisha handloom in the second edition of ‘Rourkela Style Week’, held in the Steel City.

Jyoshna was the show opener of the two-day event with her traditional and classic collections. Following this, the students of INIFD, Bhubaneswar, walked the ramp with summery and colourful costumes.

Besides, designers from Delhi, Mumbai, Bhubaneswar, Rourkela, Sambalpur and a designer from Ollywood participated in the Rourkela Style Week.

The wedding costumes of Delhi-based fashion designer Swaroop were also showcased.

Designer Pankaj Choudhury’s ‘Jungle Theme’ got a huge applause in the show. Models of Fbb exhibited single white colour costumes.

“My theme in the event was ‘Magical Handloom’. Many people present there appreciated the handloom costumes. I always try to promote handloom,” said Jyoshna.

“In my designs, you will always get fusion. I am collecting handlooms of other states as well. But, I am giving priority to Sambalpuri material. You will get an amalgamation of Sambalpuri handloom and other state handlooms in my designed costumes. I add Kalamkari, hand embroidery and paintings in my design. For the mix of handlooms of other states, costumes, designed by me were unique,” she added.

She also said, “We can promote handloom through these fashion shows. I am trying to find ways in which the new generation can be attracted towards handloom. They should realize it’s importance. We are giving new designs to costumes with the Odisha handlooms. We are making it fashionable. By wearing this, they can understand its comfort and benefit.”

The young generation has been observing the new designs of handloom in fashion shows and has been attracted towards them, said Jyoshna.

In this scorching heat, Sambalpuri costume is the best to wear, she said. Sambalpuri dresses are also in demand now, she added.

Sambalpur-based Sakshi Handloom also showcased skirts and evening gowns, which were made of Samalpuri dress materials.

The NextXen event management company organised the ‘Rourkela Style Week’ for two days at Brahmani Club in Rourkela from June 1.



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