New Delhi: The Ministry of Information and Broadcasting on Tuesday urged private TV channels to disseminate messages for COVID-appropriate behaviour and vaccination of the eligible age group to create greater awareness among people.
olor: #000000; font-family: ‘Open Sans’, sans-serif; height: 0px;” data-google-query-id=”CPLpw8Hy6e8CFZVZfAodWe8DTQ”>
In an official statement, the ministry noted the leadership role played by private TV channels in spreading messages in the public interest.
The number of cases of COVID-19 in the country is witnessing an alarming upward trend, it said. “It is, therefore, imperative that all stakeholders take forward the communication strategy with a renewed emphasis on Dawai Bhi, Kadai Bhi (medicines as well as strict preventive measures),” the I&B Ministry said in its advisory to private channels.
It is requested that the private channels may appropriately disseminate messages for COVID-appropriate behaviour and vaccination of the eligible age group so as to create greater awareness among the citizens of the country, the advisory said.