Disseminate Message Of ‘Dawai Bhi, Kadai Bhi’: I&B Ministry Urges Pvt Channels

New Delhi: The Ministry of Information and Broadcasting on Tuesday urged private TV channels to disseminate messages for COVID-appropriate behaviour and vaccination of the eligible age group to create greater awareness among people.

In an official statement, the ministry noted the leadership role played by private TV channels in spreading messages in the public interest.

The number of cases of COVID-19 in the country is witnessing an alarming upward trend, it said. “It is, therefore, imperative that all stakeholders take forward the communication strategy with a renewed emphasis on Dawai Bhi, Kadai Bhi (medicines as well as strict preventive measures),” the I&B Ministry said in its advisory to private channels.

It is requested that the private channels may appropriately disseminate messages for COVID-appropriate behaviour and vaccination of the eligible age group so as to create greater awareness among the citizens of the country, the advisory said.