Bhubaneswar: Odia film ‘Dear Purusha’ is pioneering innovative promotional strategies that were previously unseen in Odisha film industry, by starting a new trend of getting featured on New York’s Time Square Billboard.
The film directed by Jiit Chakraborty and produced by Jhilik Motion Pictures is being promoted at Times Square for the very first time. It intricately delves into the intricacies of the lives of six couples, offering a compelling portrayal of men as they navigate the intricate web of societal expectations and familial challenges. At the narrative’s core is Chitrangada, a valiant warrior advocating for men’s perspectives, leaving audiences in suspense about the unfolding quest for justice.
‘Dear Purusha’ also boasts an ensemble cast including Choudhury Jayprakash Das, Maheswata Ray, Siddhant Mohapatra, Jhilik Bhattacharjee, Nitu Singh, Samresh Routray, Pinky Pradhan, Bobby Mishra, B.M. Baisali, Devasis Patra, Anuradha Panigrahi, Dipanwit Dashmohapatra, Divya Mohanty, Partha Sarathi Ray, Ananya Mishra, Kuna Tripathy, Sukanth Rath, Rabi Mishra, Ipshita, and Rakhee.
While cinematographer Iswar Barik is the man behind the lens for the film, the music has been composed by Gaurav Anand, adding depth to the narrative.
“Being featured on Times Square is not just a win for ‘Dear Purusha’ but a triumph for the entire regional cinema fraternity, especially Odia Film and Entertainment Industry. It’s a testament to the power of storytelling to break barriers and connect with diverse audiences worldwide,” said producer Jhilik Bhattacharjee.
