Bhubaneswar: The Bhubaneswar Municipal Corporation (BMC) has started a public campaign against plastic in Odia by placing hoardings at four prime locations in Odisha capital.
Two radio jingles are also being aired through three FM stations to spread the message.
A tableau will soon be rolled out to intensify the campaign and advertisements in film theatres on restricted use of plastic and Swachha Survekshyan 2019 screened, BMC sources said.
The BMC communication team is also planning a leaflet with a message on how to build a plastic-free city and facts about the ill effects of polythene/plastics, legal provisions to restrict, regulate and ban the use of plastic. It has also got a section on how the various institutions would restrict the use of polythene/plastics. While plastic bottles would be recycled by manufacturers, the Odisha State Pollution Control Board would initiate action against polythene manufacturers in industrial areas, the sources added.
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