Sport

India Cuts Off ‘China Connect’ From Cricket Team Jerseys

By
OB Bureau

Team India are set to have a new brand name on their jerseys. The present logo of Chinese mobile-maker Oppo will be replaced by Byju’s, the Bangalore-based educational technology and online tutorial firm, according to a report in the Times Of India.

 

When

Team India will sport the Oppo logo on their jerseys till the West Indies tour, which will commence from August 3 and end on September 2. Once, the South Africa tour of India begins from September 15, Byju’s will take over the jersey.

 

Why

In March 2017, Oppo had won the Indian team sponsorship rights for a five-year period, i.e. till March 2022 for Rs 1,079 crores, outbidding Vivo mobiles’ Rs 768 crore bid.

However, according to the Times of India report, Oppo has now decided to exit the space because it finds the value at which it acquired the rights in 2017 to be “extremely high” and “unsustainable”.

Oppo was paying BCCI Rs 4.61 crore per bilateral match and Rs 1.56 crore for an ICC event match. Before that, STAR India used to pay Rs 1.92 crore per bilateral match and Rs 61 lakh for an ICC match.

 

What Next

BCCI will continue to receive the same amount from Byju’s and will be at no loss for the entire duration of the deal, which will run till March 31, 2022.

OB Bureau

Recent Posts

NIA Takes Over Probe In 3 Cases Linked To Violence & Disruption Of Public Order In Manipur

Imphal: The National Investigation Agency (NIA) has taken charge of probing three key cases related…

November 18, 2024

[Watch] Aamir Khan Reveals He Takes Joint Therapy With Daughter Ira

New Delhi: The once elusive Aamir Khan has become more visible in the past few…

November 18, 2024

Odisha Vigilance Unearths 2 Palatial Buildings, 4 Plots; OSPHWC DGM Throws Away Rs 10L During Raid

Bhubaneswar: Vigilance officials on Monday unearthed huge assets including two palatial buildings, four plots and…

November 18, 2024

Actor Soha Ali Khan Attends Inaugural Day Of 10th National Children’s Literary Festival At Odisha’s KIIT International School

Bhubaneswar: The 10th National Children’s Literary Festival 2024 at KIIT International School began on a…

November 18, 2024

Odisha’s KIIT & KISS Founder, Dr Achyuta Samanta Honoured With FIVB Grand Cross Award

Bhubaneswar: Dr Achyuta Samanta, the Founder of KIIT and KISS, has been conferred the prestigious…

November 18, 2024

3 Elephants Killed After Falling In Electric Trap Laid By Poachers For Boars In Odisha Forest

Sambalpur: In a tragic incident, three elephants died reportedly due to electrocution after coming in…

November 18, 2024

Is Iran Supreme Leader Ayatollah Ali Khamenei In Coma?

New Delhi: Amid reports that Ayatollah Ali Khamenei is seriously ill, the Iranian supreme leader…

November 18, 2024

[Watch] Delhi’s Air Pollution Reaches ‘Severe Plus’ Category, Schools Switch To Online Classes

New Delhi: The air pollution level in the national capital reached the ‘severe plus’ category…

November 18, 2024