Mumbai: ‘Aashiqui 3’, the highly-anticipated third instalment of the blockbuster franchise starring Kartik Aaryan in the lead role, will go on floors next month.
Sharing an update, director Anurag Basu told ANI, “We will start the shoot next month.”
While comparing Hindi film industry with the Korean film industry, Anurag said, “I think world cinema is noticing our films. But I think we have a long way to go because mainstream cinema still caters to the Indian diaspora and Indian audience. We still are far behind in getting a global audience. We only get an Indian audience globally. I think it is a long way to go.”
“We only cater to the Indian audience. We are as young as the Korean Film Industry. But they have a global audience. People see their movies, we see their movies. Our movies are only seen by Indians. And very handful of people who are passionate about cinema. We don’t cater globally. We only care about Friday, Saturday and Sunday, weekend, 100 crore, 500 crore, bas vahi tak (till here only),” he added.
Currently, Anurag is busy with the post production work of ‘Aashiqui 3’.
In September 2022, Kartik had officially announced ‘Aashiqui 3’ on his Instagram handle by posting, “Ab Tere Bin Ji Lenge Hum, Zeher Zindagi Ka Pi Lenge Hum. Aashiqui 3. This one is going to be heart-wrenching!! My first with Basu Da.”
The Aashiqui franchise, with its enchanting love stories and iconic music, has been a favourite among fans.
The first instalment starred Rahul Roy and Anu Aggarwal, while the second one featured Shraddha Kapoor and Aditya Roy Kapur in lead roles.
Both the films were box-office hits.
