Mumbai: Flipkart-owned fashion e-commerce brand Myntra has signed up with Bollywood actress Kiara Advani as its brand ambassador.
Kiara will be the celebrity endorser for the brand’s existing customers, as well as draw in more digital-savvy and entertainment-oriented customers, according to the company.
Kiara’s engaging social media presence, and high fan following with the youth will help strengthen Myntra’s vision of democratising fashion, the company said.
Amar Nagaram, CEO, Myntra, said. “This association gives impetus to our commitment of serving the evolving fashion and lifestyle needs using the power of technology while offering superlative customer experience, and unparalleled fashion content.”
During the launch, Kiara said, “Myntra has changed the overall dynamics of online shopping; it’s a platform that has enabled us to find our fashion favorites with just a click. It’s been one of the most liked platforms amongst the youth and I look forward to the association with the brand.”
Myntra is one of the largest fashion e-commerce stores in India and has partnered with fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba among others.
