Mumbai: Actor Kriti Sanon has found herself at the centre of a social media debate after her latest Raksha Bandhan jewellery advertisement sparked mixed reactions over her festive look.
In the advertisement, Kriti opted for an Indo-Western ensemble featuring a bralette-style blouse paired with a flowing cape and a draped skirt.
While some users criticised her outfit as inappropriate for the occasion, others came to the actor’s defence, questioning the scrutiny surrounding women’s clothing during traditional festivals.
One user commented, “I was shocked seeing this ad yesterday. What nonsense?” Another criticised the campaign, calling it “extremely shameful”.
Questioning Kriti’s styling, another user wrote, “Where is Puja Ki thali? Why are you wearing bra in front of your brother? Is this a Raksha Bandhan? Where is Tilak?”
Another commented, “That Kriti Sanon ad seems deliberate. The agency and brand were aware of what they were doing.”
Another user wrote, “No woman dresses like this on Raksha Bandhan. Shame on you @kritisanon.”
#kritisanon new #ad is creating #controversy regarding #rakshabandhan a #hindu #festival . You can take creative freedom but should not change the tradition.#bollywood #brandstrategy pic.twitter.com/XIpej5J57W
— Rakesh (@rakeshrok20) August 23, 2026
However, several others came to the actor’s defence.
One user wrote, “Everyone trolling Kriti Sanon for this GIVA ad, saying she’s wearing a ‘bikini.’ Is she? Nope. She’s not dressed inappropriately. Maybe her outfit just doesn’t fit your definition of ‘decency.’ I could wear that in front of my brother too. Same people cheering her bikini scenes in movies are now policing her clothes. Women are judged either way. Get a life, trollers.”
Everyone trolling Kriti Sanon for this GIVA ad, saying she’s wearing a “bikini.” Is she? Nope.
She’s not dressed inappropriately.
Maybe her outfit just doesn’t fit your definition of “decency.” I could wear that in front of my brother too.Same people cheering her bikini… pic.twitter.com/65aSejJLFU
— Ritzz (@ChaoticRitzz) August 23, 2026
Another user praised the campaign, writing, “Raksha Bandhan ad by GIVA, a jewellery brand. It is pathbreaking because women across the country were feeling oppressed by societal expectations to dress traditionally or modestly for Raksha Bandhan, and they needed something that broke the stereotype. Finally, it is here. More power to Kriti Sanon.”
The advertisement has sparked a heated discussion online, with social media users divided over Kriti’s outfit and the expectations placed on women to dress traditionally during festivals.
Meanwhile, on the work front, Kriti was last seen in ‘Cocktail 2’, alongside Shahid Kapoor and Rashmika Mandanna.
