New Delhi: Aamir Khan and Kiran Rao are going all out with the Oscars campaign for their film, ‘Laapataa Ladies’. Released earlier this year, the film is India’s official submission for Oscars 2025. Ahead of the Oscars campaign, Aamir and Kiran have decided to make one change to the film’s title, seemingly for better recall value internationally.
The duo, via Aamir’s production house’s Instagram account, announced that they have changed the name ‘Laapataa Ladies’ to ‘Lost Ladies’ to promote the film worldwide. “The wait is over! 🚨 Presenting the official poster for Lost Ladies—a glimpse into the wild, heartfelt journey of Phool and Jaya! 🌸✨ Huge shoutout to @jahansinghbakshi and @apertureanecdotes for bringing our story to life with this stunning design. Get ready to be swept away!” the caption of the poster read
The poster retains the essence of the movie, with several little nods to the twists and turns in the film featuring on it.
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A special screening of the film was hosted by chef Vikas Khanna in New York. On Tuesday, he took to social media to confirm the same and gave a glimpse of the special gathering. “Jab dil se Dua atti hai, ‘Jeet lo duniya’. This is exactly what I felt yesterday when we were hosting the Oscar Campaigning event of Lost Ladies (Laapataa Ladies) at Bungalow. Kiran you are a true artist to create such an iconic film,” he said.
“Aamir Sir, you are the KINDEST. The way you engaged & loved & respected Mysha was everything to me. (See pic 2 & 6). Jyoti your genuineness & everygy to support South Asian Arts is inspiring. Your journey defines an Indian value system of ‘always there for you like a family’. Prabal you are an inspiration to millions. You lift so many of us as you rise. Shine forever,” he added.