Bhubaneswar: Manikapatna curd, a traditional delicacy from Puri district, may soon find place in the prestigious list of products from Odisha with Geographical Indication (GI) tag, which would officially recognise its unique origin and qualities.
The Odisha University of Agriculture and Technology (OUAT) is preparing the draft application for GI status for Manikapatna curd, with Vice-Chancellor Prof Pravat Kumar Roul confirming that it is in its final stages and all relevant historical data on the curd’s unique significance has already been compiled.
Once approved, the tag would provide legal protection to the product’s name, prevent imitation, and enhance its market value both nationally and potentially internationally.
Manikapatna curd, also known as Manikapatna dahi, carries profound religious and cultural importance in Odisha. Legends trace its origin to a mythological tale involving Lord Jagannath and a devoted milkmaid named Manika Gauduni. During the historic Kanchi Abhijan (expedition to Kanchi), the deity, along with Lord Balabhadra, is said to have been offered curd by Manika from the area. This story has imbued the curd with spiritual significance, linking it to the revered traditions surrounding Shree Jagannath Temple in Puri.
The curd’s distinctive characteristics stem from traditional preparation methods. It is made using milk sourced exclusively from indigenous buffaloes reared in Krishnaprasad and Brahmagiri regions of Puri district. This results in a product celebrated for its rich, creamy texture, unique tangy flavour, and notable health benefits, including probiotic properties that support digestion.
Experts and local stakeholders anticipate that the GI tag will significantly boost recognition of Manikapatna curd, preserve age-old dairy practices, empower rural producers, and accelerate the local economy through increased demand and tourism appeal tied to Odisha’s culinary heritage.
As of now, Odisha holds 27 GI tags, a testament to its rich cultural and agricultural legacy and the skilled craftsmanship of its people. Key products include Kapdaganda Shawl, Lanjia Saura paintings, Koraput Kalajeera rice, Similipal Kai Chutney, Nayagarh Kanteimundi Brinjal, Dhenkanal Magji, and Odisha Khajuri Guda. Other notable GI items include Odisha Rasagola, Pattachitra, and Konark stone carving.
