Kolkata: Internationally acclaimed Odia athlete Dutee Chand has bagged a prized endorsement deal. She will be the brand ambassador of Senco Gold & Diamonds, a leading jewellery retail chain based in Kolkata.
Making the announcement at a virtual press conference on Wednesday, the company said the sprinter will be promoting its ‘Everlite’ lightweight jewellery range.
The brand is also ce
lebrating the Pride month and has rolled out a campaign in honour of the LGBT community #MorePowerToPride #loveislove.
A new range of Everlite jewellery, named ‘Love is love Collection’, was unveiled by Senco Gold & Diamonds CEO Suvankar Sen.
Dutee, national champion in women’s 100m, is the first Indian female athlete to reveal her same-sex relationship.
“It gives me immense pleasure to be the brand ambassador of Senco Gold & Diamonds. I think this is a unique association of a jewellery brand with an athlete, and I am really happy that Senco Gold will be supporting me in my quest. I look forward to a successful relationship with them. I really hope I can visit a showroom once the pandemic and Olympics are over,” said Dutee.
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