San Francisco: Amazon is reportedly gearing up to launch its own branded TVs in 55 to 75 inches range. It already sells smaller AmazonBasics-branded TVs here.
The big TVs will have Alexa built in and a new feature called Adaptive Volume that will make Alexa respond louder if there is a noisy background such as people talking or any home appliance running.
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The new TVs are expected to be made by TCL and other TV makers.
Amazon also sells Toshiba and Insignia-branded TVs, powered by its Fire TV software.
