Sugar CEO Vineeta Singh Reacts To Her Death Rumours Viral On Social Media, Mumbai Police Responds

New Delhi: Shark Tank judge and Chief Executive Officer (CEO) of Sugar Cosmetics Vineeta Singh on Saturday took to her social media handle to dismiss false viral rumours of her death.

Sharing a screenshot of the viral report with the headline, “A hard day for India: We say goodbye to Vineeta Singh,” on X, Vineeta said that despite filing a complaint with the Mumbai Crime Branch and reporting to Meta (formerly Facebook) and the Mumbai Cyber Police, the false reports have been circulating in social media for the past five weeks.

“Been dealing with paid PR about my death & my arrest for 5 weeks. Ignored it at first, then reported to @Meta several times, filed @Mum_CyberPolice complaint but it’s not stopping. The hardest part is when folks panic & call my mom. Any suggestions?” she wrote on X.

Reacting to her post, many social media users expressed concern and urged the authorities to take prompt action. Mumbai Police also responded to her post and urged her to reach out to them.

“Ma’am, request you to DM us the details, for us to help you better,” Mumbai Police wrote.

Singh replied, “We spoke. Thank you for the support so far.”