Mumbai: Harshvardhan Rane and Mawra Hocane’s romantic drama ‘Sanam Teri Kasam’ has surpassed its original box-office collections after its re-release on February 7.
As the film is going great guns, director Vinay Sapru revealed that when ‘Sanam Teri Kasam’ was in crisis at the time of its original release, it was Salman Khan who had come to their rescue.
Speaking about the film’s failure during its original run, the director said, “We put our heart and soul into the film, and we were quite confident that we had made a good film. But the studio didn’t care to promote it. Harsh (Harshvardhan Rane) and Mawra (Hocane) used to visit the studio office every day, sitting there the whole day, but nothing came out of it. Whenever I asked them what they had done at the studio, they would tell me they had just sat there all day. Even though we had good songs, there was no buzz on the ground. People didn’t even know when the film was releasing.”
Expressing his heartfelt gratitude to Salman for his support during crisis, he added, “I met Salman and told him about my film’s release. He asked, ‘When is it releasing?’ and surprisingly, I replied, ‘In the next four days.’ He was stunned and asked, ‘Your film has no buzz and you’re releasing it? Why didn’t you come to Bigg Boss for promotions?’ Then, I shared our struggles with him, and after listening, he immediately asked, ‘How can I help, Vinay ji?’ We requested him to tweet our trailer, and he did it without hesitation. That’s what friendship means to him. I am really grateful that he was there for us during such a crisis.”
‘Sanam Teri Kasam,’ made on a budget of ₹14 crore, turned out to be a dud by minting only ₹9.1 crore at the box office.
However, on its re-release, the film recorded the biggest weekend for a Bollywood re-release by raking in ₹18.50 crore.
