Xiaomi is all set to launch a beard styling tool, most probably an electric trimmer, on June 25 in India. The company has been doing campaigns and asking fans to guess what the new product that’s aimed at the “modern man” is.
The campaign videos show men with sharper stylish beards and women talking about how they feel men with beards.
To beard or not to beard. That is the question. Stay tuned for the answer ? #BeardButBetter pic.twitter.com/RPQdMzJKg1
— Mi India (@XiaomiIndia) June 24, 2019
India head Manu Jain also did a video stating big launches were round the corner as the company turns 5 in India.
Mi fans have made us the most loved tech brand ❤️
As @XiaomiIndia turns 5 + we’re bolting towards the world’s fastest phone launch, we’re planning to do something OUT OF THIS WORLD for our Mi Fans! ?I mean it! ?
BIG announcement tomorrow!#Xiaomi ❤️#RedmiK20Pro ?#MiTurns5 pic.twitter.com/mAsS2t4XZg
— Manu Kumar Jain (@manukumarjain) June 24, 2019
The Mi Trimmer prices are not known yet, but it is expected to be priced aggressively and will have cutting-edge features like most Xiaomi products.
The launch will take place at 12 noon on June 25.