• Latest
  • Trending
  • All
  • Sport
  • Cricket
  • Odisha
56% Of Funds For Beti Bachao Beti Padhao Spent On Media and Publicity

56% Of Funds For Beti Bachao Beti Padhao Spent On Media and Publicity

8 years ago
Know What’s The Rs 1 Crore Bribe Allegation Against Chhattisgarh Trainee IPS Officer

Know What’s The Rs 1 Crore Bribe Allegation Against Chhattisgarh Trainee IPS Officer

1 minute ago
Urmila Matondkar Posts Cryptic Message On Love & Loyalty As Ex-Husband Mohsin Remarries

Urmila Matondkar Posts Cryptic Message On Love & Loyalty As Ex-Husband Mohsin Remarries

31 minutes ago
Odisha Records 7.3% Rise In Revenue Collection, CM Majhi Calls For Higher Capex Spending

Odisha Records 7.3% Rise In Revenue Collection, CM Majhi Calls For Higher Capex Spending

37 minutes ago
RB udhayakumar, trisha Krishnan

‘When Will Trisha Become Deputy CM?’ After Stalin Jr, AIADMK Leader Triggers Row; Will He Be Arrested?

51 minutes ago
Ama Bus Accidents Drop By 52% As Odisha Focuses On Safety

Ama Bus Accidents Drop By 52% As Odisha Focuses On Safety

1 hour ago
FSSAI ban on plastic packaging

Pan Masala Can No Longer Be Packaged In Plastic; What Are The Options?

1 hour ago
Ram Gopal Varma Announces ‘Police Company’, Harshvardhan Rane To Play Daya Nayak

Ram Gopal Varma Announces ‘Police Company’, Harshvardhan Rane To Play Daya Nayak

2 hours ago
Balochistan 'Independence Day'

‘Independence Day’ Message: ‘Republic Of Balochistan’ Thanks Indian Media, Calls Pakistan ‘Cancer’

2 hours ago
Amid ‘Don 3’ Row, Farhan Akhtar Says Actors Walking Out Of Films Is A ‘Pattern Nowadays’

Amid ‘Don 3’ Row, Farhan Akhtar Says Actors Walking Out Of Films Is A ‘Pattern Nowadays’

2 hours ago
PM Surya Ghar Sparks Solar Movement Across Southern Odisha

PM Surya Ghar Sparks Solar Movement Across Southern Odisha

2 hours ago
Prashant Kishor

‘Send CVs’: Days After Historic Bankipur Bypoll Win, Prashant Kishor Offers To Help 10,000 Youths Find Jobs

2 hours ago
Odisha’s Rare Earths, Marine Biotechnology To Spur Science-Led Growth: Union Minister

Odisha’s Rare Earths, Marine Biotechnology To Spur Science-Led Growth: Union Minister

3 hours ago
  • Home
  • About us
  • Career
  • Contact
  • Privacy Policy
  • Terms of Usage
Tuesday, August 11, 2026
No Result
View All Result
OdishaBytes
  • Home
  • Odisha
    • Policy & Politics
    • City
  • India
  • Sport
    • Cricket
    • Football
    • Hockey
    • IPL
  • Entertainment
    • Music
    • Movie Review
    • Television
    • Bollywood
    • Hollywood
    • Ollywood
  • Business
  • Lifestyle
    • Travel
    • Food
    • Health
    • fashion
  • World
  • More
    • News You Can Use
    • Good News
    • Viral Videos
    • Tech
      • Cars & Bikes
      • Mobile & Gadgets
      • Review
  • Home
  • Odisha
    • Policy & Politics
    • City
  • India
  • Sport
    • Cricket
    • Football
    • Hockey
    • IPL
  • Entertainment
    • Music
    • Movie Review
    • Television
    • Bollywood
    • Hollywood
    • Ollywood
  • Business
  • Lifestyle
    • Travel
    • Food
    • Health
    • fashion
  • World
  • More
    • News You Can Use
    • Good News
    • Viral Videos
    • Tech
      • Cars & Bikes
      • Mobile & Gadgets
      • Review
No Result
View All Result
OdishaBytes
No Result
View All Result
Home India

56% Of Funds For Beti Bachao Beti Padhao Spent On Media and Publicity

by OB Bureau
January 22, 2019
in India
Reading Time: 2 mins read
56% Of Funds For Beti Bachao Beti Padhao Spent On Media and Publicity

Prime Minister Narendra Modi at the Launch of Beti Bachao Beti Padhao

491
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

New Delhi: Central to the success of Beti Bachao Beti Padhao, launched by Prime Minister Narendra Modi on January 22, 2015, was to check the decline in child sex ratio and change the mindset regarding girl child. But it has met with limited success. This is because 56 per cent of the funds allocated were utilised for media and publicity.

1. This figures were disclosed by none other than the Central Government itsef in Parliament. Till now the government has allocated Rs 644 crore for the scheme, out of which only about Rs 159 crore have been sent to districts and states.

ADVERTISEMENT

2. Union Minister of State for Women and Child Development Dr Virendra Kumar in a reply on January 4 in Lok Sabha gave a break up year wise figure of the funds allocated and the money spent on media and publicity.

3. If we look at 2017-18 financial year, out of Rs 200 crore allocated for the scheme,  only Rs 33.2 crore was released to the states and districts and the rest Rs 135.71 crore was spent for media and publicity.

4. During the ongoing financial year, out of the Rs 280 crore allocated for the mission, Rs 155.71 crore has been earmarked for media and publicity, leaving only Rs 70.63 crore for disbursement among the states.

5. News portal The Quint analysing the child sex ratio in 161 districts said, the scheme’s success has been partial at best. In 53 out of 161 districts, the Child Sex Ratio has actually declined since 2015. These include 32 out of 100 districts from phase one and 21 out of 61 districts from phase two. However, the child sex ratio has increased in rest of the districts.

6. The pattern of expenditure, is “highly skewed towards just one pillar of the scheme” – publicity, felt economist Mitali Nikore.

7. Only a small proportion of the funds, about 5 percent each, was allocated for education and health interventions”, she said, underlining the reason for its poor success rate.

8. “Further, another 5% is allocated for training and capacity building at the district level, with training at the central level receiving only 1%,” she further wrote in a blog in The Times of India.

9. Actor Madhuri Dikshit has served as brand ambassador of the mission.

Tags: beti bachao
Share196Tweet123
ADVERTISEMENT
Previous Post

Youth Hacked To Death By Miscreants In Puri

Next Post

Two Boys From Odisha Win Pradhan Mantri Rashtriya Bal Puraskar

OB Bureau

OB Bureau

Related Posts

Know What’s The Rs 1 Crore Bribe Allegation Against Chhattisgarh Trainee IPS Officer

Know What’s The Rs 1 Crore Bribe Allegation Against Chhattisgarh Trainee IPS Officer

by OB Bureau
August 11, 2026

Raipur: A trainee Indian Police Service (IPS) officer Rahul Bansal is at the centre of an alleged Rs 1 crore...

FSSAI ban on plastic packaging

Pan Masala Can No Longer Be Packaged In Plastic; What Are The Options?

by OB Bureau
August 11, 2026

New Delhi: Pan masala can longer be packaged and sold in plastic. The Food Safety and Standards Authority of India (FSSAI)...

Prashant Kishor

‘Send CVs’: Days After Historic Bankipur Bypoll Win, Prashant Kishor Offers To Help 10,000 Youths Find Jobs

by OB Bureau
August 11, 2026

Patna: A week after storming BJP’s Bankipur bastion by winning the bypoll in Bihar, Jan Suraaj Party founder Prashant Kishor...

Kiren Rijiju, Jairam Ramesh

‘Cowards’: Congress Slams Amit Shah’s ‘No-Show’ In Lok Sabha; BJP Hits Back

by OB Bureau
August 11, 2026

New Delhi: The Congress on Tuesday fired a verbal volley at Amit Shah after the Union Home minister’s “no-show” in Lok...

Next Post
Two Boys From Odisha Win Pradhan Mantri Rashtriya Bal Puraskar

Two Boys From Odisha Win Pradhan Mantri Rashtriya Bal Puraskar

TPCODL RathaYatra TPCODL RathaYatra TPCODL RathaYatra
OMC-Ad OMC-Ad OMC-Ad
SAI International School SAI International School SAI International School
OdishaBytes

Copyright © 2026 Frontier Media

Navigate Site

  • About
  • Advertise
  • Privacy & Policy
  • Contact
  • News Feed

Follow Us

No Result
View All Result
  • Home
  • Odisha
    • Policy & Politics
    • City
  • India
  • Sport
    • Cricket
    • Football
    • Hockey
    • IPL
  • Entertainment
    • Music
    • Movie Review
    • Television
    • Bollywood
    • Hollywood
    • Ollywood
  • Business
  • Lifestyle
    • Travel
    • Food
    • Health
    • fashion
  • World
  • More
    • News You Can Use
    • Good News
    • Viral Videos
    • Tech
      • Cars & Bikes
      • Mobile & Gadgets
      • Review

Copyright © 2026 Frontier Media