New Delhi: FIFA on Friday unveiled the official mascot — La’eeb — for this year’s World Cup, which will be held in Qatar from November 21 to December 18.
La’eeb in Arabic means super-skilled player. Describing the official mascot, FIFA said “he belongs to a parallel mascot-verse that is indescribable — everyone is invited to interpret what it looks like. La’eeb encourages everyone to believe in themselves as ‘Now is All’. He will bring the joy of football to everyone”.
La’eeb was unveiled during the FIFA World Cup Qatar 2022 final draw, which took place in Doha on Friday.
La’eeb is here to share his love of football with fans worldwide!#FinalDraw | #FIFAWorldCup pic.twitter.com/uYJALVNUVw
— FIFA World Cup (@FIFAWorldCup) April 1, 2022
Khalid Ali Al Mawlawi, Deputy Director General, Marketing, Communications and Tournament Experience, Supreme Committee for Delivery & Legacy, said: “We are sure fans everywhere will love this fun and playful character. La’eeb will play a vital role as we engage fans young and old in Qatar’s FIFA World Cup experience.”
Fans will soon be able to download GIFs and stickers of La’eeb from a host of social media channels, including Facebook, Instagram, Twitter, TikTok, WhatsApp and Snapchat, FIFA said on its website.
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