Mumbai: Deepika Padukone is at the peak of her career, and companies and brands are queuing up to get the Bollywood diva’s signature to promote their products.
Days after she became the first-ever global brand ambassador of mineral water brand Bisleri, Deepika has been roped in by a leading automobile manufacturing company.
Hyundai Motor India COO Tarun Garg announced on Friday that it has got Deepika on board as its brand ambassador.
“It’s an honour to be associated with a brand that has a rich legacy of crafting vehicles that have not only stood the test of time but have also set benchmarks for performance and style. What is even more thrilling is Hyundai’s commitment to inclusivity within the automotive industry that has been male-dominated for centuries. I am certain that together we will drive towards new horizons and foster a community that celebrates every individual, making the automotive experience inclusive and accessible for all,” Deepika said of her partnership with the South Korean auto giant’s Indian arm.
Deepika is not the first personality from Indian film industry to be endorsing Hyundai cars. Bollywood Badshah Shah Rukh Khan has had a decades-long association with the leading motor company.
Does Deepika’s inclusion mean that Shah Rukh is no longer with Hyundai?
Hyundai didn’t clarify whether Deepika has replaced Shah Rukh as its brand ambassador, or both will be simultaneously associated with the brand.
“We are thrilled to onboard the incredibly talented, global Indian icon Deepika Padukone as our brand ambassador. Her magnetic charm and illustrious career perfectly align with Hyundai Motor India’s young and dynamic brand. Deepika’s influence extends beyond the silver screen, resonating with a diverse audience, especially the vibrant youth,” Garg said.
“In this exciting partnership, we envision Deepika as the perfect catalyst to bridge the gap between our cutting-edge automobiles and the aspirations of the young and dynamic demographic… We believe this collaboration will elevate our brand presence and create a profound connection with the energetic and forward-thinking audience we aim to reach. Together with Deepika, we look forward to accelerating towards new horizons and creating a powerful narrative that inspires the next generation of automotive enthusiasts,” Garg added.
