New Delhi: Deepika Padukone launched her skincare brand 82E in 2022. Since then, she has seen an expansion with new launches surfacing every quarter. Many beauty enthusiasts have deemed the pricing of her products very steep but the actress reaffirmed that she is one of the first to try the products before they head for clinical trials.
In an exclusive interaction with CNBC-TV 18, the ‘Piku’ actress confessed, “If I am selling you a Rs 2,500 product, then rest assured I am also using it everyday. The way we have been able to build our brand is by being consistent and true to who we are. That’s how we have been able to grow a successful brand in the past one year and we will continue to do that.”
The 37-year old actress confessed to being the first to try all the products herself. “I am the guinea pig. I am absolutely the first one in the system to try out anything even before it goes into clinical trials or dermatological trials. I try them first. I try them for at least a week of not more, sometimes it goes on for a couple of months depending on what my feedback is and then when I give a green signal is when it goes into clinical trials.”
In the interview, Deepika acknowledged that she isn’t new to trolling as it is an integral aspect of being a celebrity. She shares, “And as far celebrity brands or celebrities in general getting backlash or getting trolled, it’s a part of what we do and I think as long as you put your head down and you keep going, as long as you true and honest to what you do, I think you will always move ahead of the tide.”
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