New Delhi: The website of Aryan Khan’s recently launched luxury streetwear brand went live on Sunday. People were quite shocked and surprised by the ridiculous pricing of the brand.
Earlier, the promotion of the brand by Aryan and his father Shah Rukh Khan created a lot of buzz among fans. An advertisement featuring SRK was also released. From a jacket costing around Rs 2 lakh to a sweatshirt being sold at Rs 33,000, the pricing of the garments stunned almost everyone.
Netizens expressed their feelings on Reddit. One user wrote, “Man the pricing of this screams money grabbing scheme, because wtf 💀😭.” Another stated, “this isn’t even for rich people, this is for idiotic upper class kids who want subpar clothing to show off to their school like supreme merch.” “Just checked the prices, it’s crazy. A middle class guy can never afford it,” ”2 lakh for a leather jacket?,” read another ones.
An Instagram account which talks about fashion also shared screenshots of the clothing items and asked, “What is going on? Who the f**k has done costing for this just want to have a word.”
The ad starring Shah Rukh, marked Aryan’s first venture as a director in Bollywood. Aryan, who has studied Bachelor of Fine Arts, Cinematic Arts, Film and Television Production, School of Cinematic Arts at the University of Southern California, had no plans of following his father’s footsteps into acting. Instead, he wanted to be behind the camera and work as a filmmaker.
Earlier in an interview with Harper’s Bazaar, Aryan opened up about working with his father. He said that it’s never challenging to work with SRK as he makes the entire experience very easy. “Working with my father is never challenging, because, with his experience and dedication, he makes everyone’s job easier on set. He also makes the entire crew feel at ease and has tremendous respect for everyone. When he’s on set I always make sure to pay extra attention, so I don’t miss out on anything I can learn.”
