Bhubaneswar: The Audi Q drive held in Bhubaneswar enthralled more than
100 Audi enthusiasts on Saturday.
Audi, the German luxury car manufacturer has announced the 2017 season
of its immensely popular experiential driving program – the Audi Q
drive. The sixth edition of the multi-city Audi Q Drive program will
be held across 30 dealer locations in India with overall 35 events
planned for this year. Audi enthusiasts in these cities will not only
get an opportunity to experience the legendary Quattro technology of
Audi’s popular Q range – Audi Q7, Audi Q5 and Audi Q3 but also the
superlative style and performance of these sporty, progressive and
sophisticated vehicles.
“Customer engagement is at the centre of Audi strategy as the brand
with four rings reloads in India. Engagement for us goes beyond the
routine test drives. We clearly wanted to create memorable experiences
for customers while letting them test the prowess of Audi vehicles on
individually designed Audi tracks. The Audi Q Drive is specifically
created to showcase the Quattro capabilities of the popular Audi SUV’s
on a custom-built off-road track and I am delighted that Audi fans in
Bhubaneswar enjoyed their experience,” said Rahil Ansari, Head, Audi
India.
Audi Q Drive is the most widespread program under the Audi driving
experience. Travelling across the country, the Audi Q drive is
executed on a custom-built off-roading track, designed keeping in mind
the key attributes and features of the Audi Q range, including
especially Audi’s legendary Quattro system. Customers enjoy driving on
specially made off-road track and manoeuvre obstacles such as hill
climbing, hill descend, slush, acceleration, braking, rumblers, axle
twister and articulation and tilt angle. Over 9000 customers have
participated in this program since its inception in India.
The Audi Q Drive program is executed within city limits, the Audi Q
drive tracks are created specially across locations in India. Audi
India has a team of instructors responsible for supervising the
build-process of these tracks including Audi India’s racing talent
Aditya Patel. The Audi Q Drive gives the enthusiasts a chance to drive
the Audi Q range under trained supervision to understand the prowess
of its advanced technology, Ansari said, adding that Audi has set
trends in the Indian market with its Q range models; they have become
a preferred choice of mobility for the driving enthusiasts in the
country who find these best suited to traverse the diverse terrain of
India. We are confident of maintaining our position of strength in the
luxury SUV segment and are evaluating some other models from the
global portfolio which may be relevant for India.
“There is no better way to improve a customer’s understanding of the
Audi Q range than by getting them to experience their true prowess in
this special set-up. The Audi Q drive gave us an opportunity to
showcase the extreme capabilities and dynamics of the legendary
quattro which is designed and engineered to perform even in the most
challenging terrains. We at Audi Bhubaneswar are delighted with the
success of the Audi Q drive and I would like to thank our patrons and
all Audi enthusiasts for participating in the Audi Q drive,” said
Bharani Kumar, General Manager, Sales & Marketing, Audi Bhubaneswar.
