Mumbai: Alia Bhatt and Formula 1 star Carlos Sainz are revving up the internet once again.
The duo has reunited for a new L’Oréal Paris promo, with their Italian campaign quickly grabbing attention online.
Fans have been particularly excited to see the unexpected duo together, with some calling it the ‘best collab ever.’
The new ad features Alia and Sainz promoting L’Oréal Paris Elvive, the brand’s global haircare range offering products aimed at concerns including hair damage, dryness and dullness.
Their appearance together has also sparked a flurry of reactions on X, formerly Twitter.
While many fans are enjoying the unexpected pairing, others have jokingly admitted to feeling jealous seeing Alia share the frame with the F1 star.
One user wrote, “They keep pairing Carlos with Indian baddies in these ads 😭”
Another reacted, “Bruuuh this is so cool I wanna see it all 😭.”
One fan joked, “My girl Alia with smooth operator I’m jealous of you girl!!!”
The unexpected pairing has clearly struck a chord online, with several fans dubbing it the “best collab ever” and making the campaign a talking point across social media.
Carlos Sainz and Alia Bhatt for the Italian Promo for L’Oreal Paris 🖤✨
📹leclercsainz_1655 pic.twitter.com/lnfCncaBze
— ari (@itsnotme_arii) September 30, 2026
Alia became a global brand ambassador for L’Oréal Paris in 2024.
The beauty giant introduced her as an “award-winning actress, producer, and entrepreneur”, highlighting her association with the brand’s values of inclusion and empowerment.
She made her debut as a L’Oréal Paris ambassador at the 2025 Cannes Film Festival.
Carlos Sainz joined the L’Oréal Paris family in early 2025 as the face of its Elvive haircare range.
Announcing the partnership, the brand praised the F1 driver’s “passion, raw talent, fair play, respect, and unwavering determination.”
His entry into the beauty space caught fans off guard, particularly after L’Oréal Paris rolled out billboards featuring the F1 driver across Madrid.
L’Oréal Paris’ global ambassador roster also features F1 star Charles Leclerc, who joined the brand in 2026, alongside Hollywood and fashion names including Jane Fonda, Elle Fanning, Kendall Jenner and Eva Longoria.
