Bhubaneswar: Bollywood megastar Amitabh Bachchan has pledged to provide monthly ration to one lakh daily wage workers of the All India Film Employees Confederation.
Sony Pictures Networks India and Kalyan Jewellers will be supporting Big B in this noble deed.
A statement released by Sony Pictures Networks on Sunday stated, “Given the unprecedented nature of the situation we are in, an initiative undertaken by Mr Bachchan’s, We Are One has been supported by Sony Pictures Networks India and Kalyan Jewellers, through which the monthly ration of 1,00,000 households across the country will be funded.”
“Through a commercial tie-up with a leading chain of hypermarkets and grocery stores in India, digitally barcoded coupons have been distributed to a verified list of workers from the All India Film Employees Confederation. Furthermore, monetary help has also been extended to those in need,” it added.
Managing Director and CEO of Sony Pictures Networks India, NP Singh stated that they will ensure that at least 50,000 workers and their families get essential home supplies for a month.