• Latest
  • Trending
  • All
  • Sport
  • Cricket
  • Odisha
BJP Vs BJD: Expect Strong Local Flavour To Campaign Pitch

BJP Vs BJD: Expect Strong Local Flavour To Campaign Pitch

3 years ago
One Field, Two Harvests: Odisha To Roll Out India’s First Dedicated Agrivoltaics Policy

One Field, Two Harvests: Odisha To Roll Out India’s First Dedicated Agrivoltaics Policy

6 minutes ago
‘Statesman’ Vs ‘Bankrupt Mindset’: BJD, BJP Spar Over Naveen Patnaik’s CJP Remarks

‘Statesman’ Vs ‘Bankrupt Mindset’: BJD, BJP Spar Over Naveen Patnaik’s CJP Remarks

35 minutes ago
Sourav Ganguly’s Plea Against ‘Doosra’ Release Rejected By Delhi High Court

Sourav Ganguly’s Plea Against ‘Doosra’ Release Rejected By Delhi High Court

40 minutes ago
earthquake in Tibet

Earthquake Of Magnitude 7 Strikes Tibet Weeks After Deadly Flash Floods

42 minutes ago
Sonakshi Sinha, Zaheer Iqbal’s ‘Tu Hai Meri Kiran’ To Hit Theatres As Planned

Sonakshi Sinha, Zaheer Iqbal’s ‘Tu Hai Meri Kiran’ To Hit Theatres As Planned

1 hour ago
Benjamin netanyahu, narendra modi, Smit Machchar

Netanyahu Invites PM Modi To Light Torch With Captain Smit Machchhar On Israel’s Independence Day

1 hour ago
Tiger Shroff’s Team Reveals Injuries After Firing, Shares Video Showing Burn Marks

Tiger Shroff’s Team Reveals Injuries After Firing, Shares Video Showing Burn Marks

2 hours ago
TPWODL camp

2,000 Consumers Reached Across 44 Camps During TPWODL’s Month-Long Seva Setu Abhiyan

2 hours ago
Bay System May Intensify Into Depression; Heavy Rain & 70 Kmph Gusts Expected In Odisha

Bay System May Intensify Into Depression; Heavy Rain & 70 Kmph Gusts Expected In Odisha

2 hours ago
Pramod Bhagat bronze

Asian Para Games: PM Modi Lauds ‘Commendable Effort’ By Pramod Bhagat & Manisha Ramadass

2 hours ago
Priyanka Chopra’s Heartwarming Birthday Note For Parineeti Chopra Wins Hearts

Priyanka Chopra’s Heartwarming Birthday Note For Parineeti Chopra Wins Hearts

3 hours ago
Jayanti Behera silver

Odisha Para-Athlete Jayanti Behera Clinches Silver At Asian Para Games 2026

3 hours ago
  • Home
  • About us
  • Career
  • Contact
  • Privacy Policy
  • Terms of Usage
Thursday, October 22, 2026
No Result
View All Result
OdishaBytes
  • Home
  • Odisha
    • Policy & Politics
    • City
  • India
  • Sport
    • Cricket
    • Football
    • Hockey
    • IPL
  • Entertainment
    • Music
    • Movie Review
    • Television
    • Bollywood
    • Hollywood
    • Ollywood
  • Business
  • Lifestyle
    • Travel
    • Food
    • Health
    • fashion
  • World
  • More
    • News You Can Use
    • Good News
    • Viral Videos
    • Tech
      • Cars & Bikes
      • Mobile & Gadgets
      • Review
  • Home
  • Odisha
    • Policy & Politics
    • City
  • India
  • Sport
    • Cricket
    • Football
    • Hockey
    • IPL
  • Entertainment
    • Music
    • Movie Review
    • Television
    • Bollywood
    • Hollywood
    • Ollywood
  • Business
  • Lifestyle
    • Travel
    • Food
    • Health
    • fashion
  • World
  • More
    • News You Can Use
    • Good News
    • Viral Videos
    • Tech
      • Cars & Bikes
      • Mobile & Gadgets
      • Review
No Result
View All Result
OdishaBytes
No Result
View All Result
Home Featured

BJP Vs BJD: Expect Strong Local Flavour To Campaign Pitch

by Akshaya Mishra
April 17, 2024
in Featured, OB Special, Odisha, Policy & Politics
Reading Time: 3 mins read
BJP Vs BJD: Expect Strong Local Flavour To Campaign Pitch
491
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

Politics in Odisha is somewhat insular. Major currents of national politics hardly impact its existing dynamics.

The Left was a dominant political force in neighbouring West Bengal for decades. It didn’t have a spill-over effect in the state. When the Ram Mandir issue had the country in the thrall in the late 1980s and early 1990s, Odisha was largely indifferent to it. The political reaction to the nationwide commotion over the Mandal Commission report was lukewarm too. The politics of social justice is virtually non-existent in the state. Religion, caste and identity-centric politics don’t work here as in the rest of the country. Mass protests over issues are rare. Any analysis of electoral politics here with the yardstick applied elsewhere is likely to be uninformed and vacuous.

ADVERTISEMENT

Will things be different this time? Unlikely. Parties making a bid for power in Odisha need to go local. Parliamentary elections may be a slightly different story though.

An aggressive BJP brings a distinct flavour to the Assembly elections, but its primary talking points, Prime Minister Narendra Modi and Hindutva are national in tone and tenor. The local content in its election talk so far has not been strong, or at least not visible. It has not helped the state unit that the top leadership of the party has remained cordial with rival BJD’s top rung. Also, the long-drawn talk of an alliance may have confused the cadre and taken some sting out of its combativeness too.

So, how is the BJP placed at this point? Well, as election cards go, the BJD’s strategists appear to have planned and played it smart. They have spent considerable energy to blunt the BJP’s religion card. Aware of the possible impact of the grassroots outreach of the BJP and its Hindutva associates over the Ram Temple inauguration, they shifted focus to local temples sometime ago, allocating substantial funds for the development of religious places. The Rs 800-crore Srimandir Parikrama Prakalpa, the 75-metre heritage corridor around the shrine walls, was its showcase project. A day after inaugurating the project, Chief Minister Naveen Patnaik launched the Shree Jagannath Express bus service to facilitate transportation of people from all districts of Odisha to the pilgrim town of Puri. To cut it short, in competitive religious politics, the BJD has proved itself a match to the BJP.

In all elections so far, both Assembly and General, Prime Minister Narendra Modi has been the BJP’s unique selling point. But his appeal in the Assembly elections has been limited where the regional party has robust leadership and sound organisational strength. The BJD has a leader – personally blemishless and popular – to flaunt in Naveen to counter Modi, and it has kept its organisational machinery well-greased and battle-ready. Both leaders share good personal rapport, which appears to be holding back the state unit of the BJP from going all out against the Odisha Chief Minister. With its attack on the leadership missing the sting, it would be interesting to watch how it ramps up its assault in other areas to compensate for it.

The Odisha government has matched the Centre scheme for scheme besides bringing in its own ideas into its voter-pleasing manoeuvres. Now, if we go strictly by these parameters the BJD appears comfortably placed for the assembly elections. In the parliamentary polls, the BJP’s trump cards may hold good, helping it better its 2019 performance.

However, that’s not the whole picture. Elections are not won on drawing boards or bounty of sops. In the previous round of Assembly elections, Ashok Gehlot lost in Rajasthan despite unleashing a flurry of schemes and actually delivering reasonably well on the ground. And he is a leader of stature. Similar was the case of Bhupesh Baghel in Chhattisgarh. In Telangana, the BRS lost despite being on a freebie drive for most of its tenure.

So, populist schemes or freebies offer no guarantee that they would translate into votes. They might turn counterproductive if not implemented in due earnest and viewed with cynicism by the voters. This is where the BJP if it gets its focus right, can hit the BJD hard. A strong local flavour to its campaign with emphasis on secular issues backed by credible local candidates can work for it. It has done so in other states. The party must have strategised its moves along this line taking the cue from Rajasthan and Chhattisgarh results.

The BJP has kept its cards close to the chest so far. We might see them opening them during the campaigning. Coming back to where we started, elections in Odisha are not likely to deviate from character. The relative insularity will provide its own unique flavour.

(By arrangement with Perspective Bytes)

Share196Tweet123
ADVERTISEMENT
Previous Post

Odisha Elections: Supreme Court Lawyer Sushant Mallik Quits BJD To Join BJP

Next Post

New BJD Poll Strategy: Biju Pledge To Keep Flock Together Ahead Of Odisha Elections

Akshaya Mishra

Akshaya Mishra

Senior Journalist & Writer based in New Delhi

Related Posts

One Field, Two Harvests: Odisha To Roll Out India’s First Dedicated Agrivoltaics Policy

One Field, Two Harvests: Odisha To Roll Out India’s First Dedicated Agrivoltaics Policy

by OB Bureau
October 22, 2026

Bhubaneswar: Odisha is set to become the first state in India to introduce a dedicated agrivoltaics policy, with Deputy Chief...

‘Statesman’ Vs ‘Bankrupt Mindset’: BJD, BJP Spar Over Naveen Patnaik’s CJP Remarks

‘Statesman’ Vs ‘Bankrupt Mindset’: BJD, BJP Spar Over Naveen Patnaik’s CJP Remarks

by OB Bureau
October 22, 2026

Bhubaneswar: A fierce political war of words erupted between the ruling Bharatiya Janata Party (BJP) and the opposition Biju Janata...

TPWODL camp

2,000 Consumers Reached Across 44 Camps During TPWODL’s Month-Long Seva Setu Abhiyan

by OB Bureau
October 22, 2026

Burla (Odisha): The TP Western Odisha Distribution Limited (TPWODL), a joint venture between Tata Power and Odisha government, brought rooftop...

Bay System May Intensify Into Depression; Heavy Rain & 70 Kmph Gusts Expected In Odisha

Bay System May Intensify Into Depression; Heavy Rain & 70 Kmph Gusts Expected In Odisha

by OB Bureau
October 22, 2026

Bhubaneswar: Heavy rain may batter Odisha on. October 27-28 with the India Meteorological Department's Extended Range Outlook predicting further intensification...

Next Post
New BJD Poll Strategy: Biju Pledge To Keep Flock Together Ahead Of Odisha Elections

New BJD Poll Strategy: Biju Pledge To Keep Flock Together Ahead Of Odisha Elections

OMC-Ad OMC-Ad OMC-Ad
SAI International School SAI International School SAI International School
OdishaBytes

Copyright © 2026 Frontier Media

Navigate Site

  • About
  • Advertise
  • Privacy & Policy
  • Contact
  • News Feed

Follow Us

No Result
View All Result
  • Home
  • Odisha
    • Policy & Politics
    • City
  • India
  • Sport
    • Cricket
    • Football
    • Hockey
    • IPL
  • Entertainment
    • Music
    • Movie Review
    • Television
    • Bollywood
    • Hollywood
    • Ollywood
  • Business
  • Lifestyle
    • Travel
    • Food
    • Health
    • fashion
  • World
  • More
    • News You Can Use
    • Good News
    • Viral Videos
    • Tech
      • Cars & Bikes
      • Mobile & Gadgets
      • Review

Copyright © 2026 Frontier Media