New Delhi: Union Minister for Information and Broadcasting Prakash Javadekar has said the government will come up with incentives for production in all sectors, including TV serials, film-making, co-production, animation and gaming to speed up resumption of film production in the unlock phase.
Addressing the 21st edition of FICCI Frames, the Minister said the Central government will soon issue Standard Operating Procedure (SOP) for the entertainment and media industry. India has a huge cost advantage in content creation and the Indian content is watched in over 150 countries, he added.
This year, the annual gathering of the Media & Entertainment Industry is being held in a virtual mode due to the COVID-19 pandemic.
In the key-note address, Union Minister of State for Finance Anurag Thakur said the creative industry has a significant role to play in transforming India into a knowledge-based economy. “From volume, the focus must shift to value creation” he said.
Secretary, Information and Broadcasting Amit Khare said the role of the government should be that of a facilitator in filmmaking. The government was in support of granting infrastructure status to the media and entertainment industry, he added.
Niti Ayog CEO Amitabh Kant; Chairman, Star and Disney India Uday Shankar and Sanjay Gupta of Google spoke on different issues related to media and entertainment industry.
FICCI Frames Virtual Summit, which will continue till July 11, will see leading experts of the industry exchange views and ideas on various aspects of media and entertainment sector. Italy is the focus country of FICCI-Frames 2020.
