New Delhi: As it bids to combat the worrying trend of deepfakes targeting actors, businesspersons, and other celebrities, referring to social media platforms like Instagram and X as intermediaries, the government on Tuesday advised them to ensure that users “do not violate the prohibited content” rule of the IT Act.
The Ministry of Information and Technology advisory also said the nature of “content not permitted” had to be “clearly communicated to all users in precise language”.
Violations by intermediaries, which will include failure to report users, will invite consequences as per the law. Intermediaries must also ensure that users are informed about possible strikes.
“Misinformation represents a deep threat to the safety of Internet users and deepfakes, which are AI-powered misinformation, further amplifies the threat…” IT Minister Rajeev Chandrasekhar said.
Notably, the warnings about the negative impact of AI have come amid growing concern over illegal and unethical use of the tool, including creating edited images or videos, as in the case of actors Rashmika Mandanna, Katrina Kaif, Alia Bhatt, and Priyanka Chopra Jones.
“AI has several positive impacts… but it could also have many negative impacts and this is a matter of concern. AI can become the biggest tool to help humanity’s development in the 21st century. But git can also play a major role in destroying us. Deepfake, for example, is a challenge for the world.”
