Mumbai: ‘Dhurandhar’ director Aditya Dhar has warned of strict action against those responsible for an AI-generated fake poster of Ranveer Singh which went viral on internet.
Taking to social, Aditya clarified, “I am deeply grateful and indebted for the overwhelming love that Dhurandhar: The Revenge has received from audiences across the country and around the world. However, it has come to my attention that certain individuals are circulating manipulated visuals, by morphing officially released promotional material using artificial intelligence to create false and misleading narratives.”
He added, “One such fabricated image falsely depicts the character Hamza/Jaskirat smoking while wearing a turban. This is completely untrue and does not form part of the film or any official material released by us. It is a deliberate act of misrepresentation intended to provoke and create mischief.”
“Let me state this unequivocally: I hold the highest respect for the Sikh community, and every portrayal in the film has been handled with utmost sensitivity, dignity, and responsibility. Any attempt to suggest otherwise through any doctored content is malicious and dishonest. I urge audiences to rely only on official content and watch the film as it is intended, and not fall prey to Al-generated misinformation being circulated with ulterior motives. Such acts will be dealt with firmly,” the filmmaker concluded.
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Earlier, a scene from the film in which R Madhavan’s character is shown smoking cigarette while reciting a sacred verse from the Dasam Granth, triggered a row.
Gurjyot Singh Keer, president of Sikhs in Maharashtra, called out the ‘Dhurandhar’ makers for hurting Sikh sentiments.
Following backlash, Madhavan clarified that before reciting the sacred verse, Aditya had instructed him to put out the cigarette.
Madhavan shared, “If you watch the scene carefully, you’ll see there’s no smoke in the scene, nor any trace of it.”
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