Fitness smartwatch maker Fitbit on Thursday introduced its new Versa 2 in India. It is priced at Rs 20,999.
The company also launched Aria Air fitness scale and a premium health service in the country.
The Fitbit Versa 2 features a water-resistant AMOLED display, and has a faster processor that its predecessor. It also comes with an always-on display mode. The battery life is two days.
The Fitbit Versa 2 is compatible with Amazon Alexa and users can use it to interact with Amazon’s virtual assistant directly. Spotify is also pre-installed.
It comes in carbon case, petal with a copper rose aluminum case, and stone with a mist grey case colour variants. There is a Versa 2 Special Edition which is available in navy blue and pink with a copper rose aluminum case and a smoke with a mist grey case colour variants. The cost is Rs 22,999.
Aria Air
The Aria Air smart scale like other smart scales can calculate a user’s BMI and give a complete analysis of activity, heart rate, sleep and nutrition data. It costs Rs 4,999 and will be available in black and white colours.
Fitbit Premium
Fitbit has also launched its Fitbit Premium health service, a paid subscription service in the Fitbit app that gives personalised results and coaching.
“At launch, Premium includes nine guided health and fitness programs that will help you get more sleep, wake up energized, increase your activity, manage nutrition and create lasting healthy habits, including: Intro to Healthy Habits, Get More Zzz’s, Habits for Restful Sleep, Get Active, Beginner Running, Run Training, Understand Calories, Kick Your Sugar Habit and Kick Your Salt Habit,” the company said in a press release. The subscription costs Rs 819 monthly or Rs 6,999 yearly.
Fitbit is planning to launch a personal, one-to-one coaching service in 2020 as well.
