Featured

Govt Asks Twitter, YouTube To Pull Down Perfume Ad ‘Promoting Sexual Violence Against Women’

By
OB Bureau

New Delhi: The Union Information & Broadcasting Ministry on Saturday asked Twitter and YouTube to remove videos of a perfume brand advertisement that triggered outrage in social media for “promoting sexual violence against women.”

The ministry wrote to the social media companies that the videos of perfume brand — named Layerr Shot — were “detrimental to the portrayal of women in the interest of decency and morality” and violated Information Technology guidelines and digital media ethics code.

“It has come to the notice of the Ministry of Information & Broadcasting that an inappropriate and derogatory advertisement of a deodorant is circulating on social media. The Ministry has asked Twitter and YouTube to immediately pull down all instances of this advertisement,” an official spokesperson said.

The ministry said that the Advertisement Standards Council of India (ASCI) has also found the videos to be in violation of its guidelines and asked the advertiser to suspend the advertisement on an immediate basis.

Following the government direction, TV channels on which the video ad was being aired have already pulled it down.

OB Bureau

Recent Posts

Orissa HC Refuses To Quash FIR Against Lawyer Accused Of Taking Money From Client To Bribe Judge

Cuttack: The Orissa High Court has refused to quash a criminal case against a lawyer…

November 8, 2024

Low Pressure Over Bay Of Bengal In 48 Hours; Check Forecast For Odisha

Bhubaneswar: The cyclonic circulation over southwest Bay of Bengal is likely to intensify into a…

November 8, 2024

Congress Activists Hurl Eggs At Odisha HE Minister’s Residence In Bhubaneswar; Know Why

Bhubaneswar: Activists of the students’ wing of Odisha Congress staged a demonstration and threw eggs…

November 8, 2024

Love Jihad? Kashmiri Youth Held In Bhubaneswar For ‘Blackmailing’ Woman For Marriage

Bhubaneswar: Mahila Police in Bhubaneswar on Friday detained a Kashmiri Muslim youth, Samir Mansoor, for…

November 8, 2024

Woman RI Faints After Tehsildar’s Phone Call In Odisha; Husband Moves Police Alleging Mental Torture

Keonjhar: A woman Revenue Inspector (RI) reportedly fainted after Ghasipura Tehsildar in Odisha’s Keonjhar district…

November 8, 2024

Rs 7.3 Lakh Looted From GSK Employee In Broad Daylight In Odisha’s Balangir

Balangir: In a daring act, unidentified miscreants allegedly looted Rs 7.3 lakh cash from a…

November 8, 2024

Don’t Give Into Blackmailing, Immediately Report To Police: Cuttack DCP

Cuttack: Following the alleged gangrape of a college girl, Cuttack DCP Jagmohan Meena on Friday…

November 8, 2024

Elon Musk’s Estranged Daughter Wants To Leave US; Here’s Why?

New Delhi: Vivian Jenna Wilson, the transgender daughter of Elon Musk, says she is leaving…

November 8, 2024