Mumbai: The highly-anticipated YRF spy thriller ‘War 2’, starring Hrithik Roshan and Jr NTR in lead roles, is slated to hit the screens on August 14.
Weeks before the film’s release, it has come to light that the two superstars will be not be promoting the film together.
Sources close to the production team have revealed that YRF wants the two actors to be seen together in a single frame, only when the film releases — not before that.
Hence the production house has come up with a plan to keep the actors apart during promotions.
“Hrithik & NTR will be promoting War 2 separately, and all plans have been made keeping in mind that they would never share the stage together, never be in any promotional video together pre-release and never be seen with each other. Hrithik and NTR coming together is a once-in-a-lifetime cinematic moment in Indian cinema, and there will be a bloody carnage on the big screen. YRF is clear that the audience should first experience this rivalry before they see the two promote with camaraderie. They want to deliver the best movie-watching experience to people by preserving the conflict, which is the unique selling point of the film,” a senior trade source was quoted as saying by Hindustan Times.
This is not the first time that YRF is using such a strategy for film promotion.
Earlier, YRF didn’t introduce the star cast of ‘Pathaan’ during promotions. The Shah Rukh Khan and Deepika Padukone-starrer left cash registers ringing at the box office on the opening day, and subsequent days and weeks.
“The YRF Spy Universe has always deployed very interesting strategies to build its film and the promise of entertainment. They were the first to resort to a no-interview before release policy during promotions of spyverse films so that the actors don’t divulge details from the script during such interactions,” the source said.
Directed by Ayan Mukerji and produced by Aditya Chopra, ‘War 2’ is a sequel to the 2019 superhit ‘War’, and part of the YRF spy universe. Kiara Advani will be seen as the female lead.
