New Delhi: In a recent promotional video ahead of its ‘Big Billion Days Sale’, Flipkart referred to husbands as “aalsi (lazy), kambakkht (wretched) and bewakoof (idiot),”.
However, a men’s rights group and several social media users found the video offensive, forcing Flipkart to apologise and remove it from their social media platforms.
The animation video, featuring a couple, offered tips on how women can discreetly order and store handbags from the e-commerce platform without their husbands knowing about the purchases.
So @Flipkart deleted this misandrist post. But what was the logic behind even posting such toxic video addressing a Husband as Aalsi, Kambakkht and Bewakoof Pati. They must apologise for this and hope they will not repeat it. Misandry will Not be Tolerated Anymore. https://t.co/GwiEzgdMEH pic.twitter.com/fLf8KywE0e
— NCMIndia Council For Men Affairs (@NCMIndiaa) September 23, 2024
However, this video has upset several sections of the internet including the
Sharing the video on X, ‘NCMIndia Council For Men Affairs’ group said it was nothing but “toxic” and “misandrist”.
“So @Flipkart deleted this misandrist post. But what was the logic behind even posting such toxic video addressing a Husband as Aalsi, Kambakkht and Bewakoof Pati. They must apologise for this and hope they will not repeat it. Misandry will Not be Tolerated Anymore,” the post said.
Flipkart duly obliged, stating that the video was shared “in error” and has been taken down.
“We’re sorry for the offending video which was posted in error, and took it down as soon as we realised our mistake. We will do better in the future,” Flipkart said.
