New Delhi: Popular brands have been known to promote racism in their ad campaigns all over the world. Now, a picture featuring Band-Aid has gone viral.
There is nary a household without this product used to heal and cover cuts and wounds. Goenka’s tweet shows Band-Aids matching different skin colours. “Was matching skin tones really necessary? Some innovations don’t make sense!” Goenka wrote in the caption.
Was matching skin tones really necessary…… some innovations don’t make sense! pic.twitter.com/HtJOPZTsms
— Harsh Goenka (@hvgoenka) May 9, 2023
“Essence of marketing. Creating of ‘needs. Filling in the gaps in the human mind,” said a Twitter user. “Why should Band-Aids only come in ‘flesh’ color when skin tones are so diverse? It’s time to take a stand and demand bandages that match all shades of clumsiness!” commented another.
Maybe they are planning to position it as a lifestyle product, not as a medical product
— Sunil Barsaiyan (@sunil_barsaiyan) May 9, 2023
May not make sense to you. A product designed for white skin may be fine for you. Some brown people may prefer to match their own color.
— Gunjan Bagla (@bagla) May 9, 2023
Why would one do that?
If you have got hurt, apply a band-aid and be done with it, rather than looking for matching skin tones. Weird— Manjot Singh Bindra 🇮🇳 (@BindraManjot) May 9, 2023
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