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PM Modi Swadeshi encouragament

Open Letter To Citizens: PM Modi Urges Support For ‘Made In India’ Products; Check Full Text

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Open Letter To Citizens: PM Modi Urges Support For ‘Made In India’ Products; Check Full Text

by Amitava Dasgupta
September 22, 2025
in India, Top Headlines
Reading Time: 3 mins read
PM Modi Swadeshi encouragament
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New Delhi: Having addressed the nation on Sunday, the eve of the rollout of new GST regime, Prime Minister Narendra Modi on Monday wrote an open letter to the nation hours after the two-tier tax structure became effective.

In a signed letter, Modi urged citizens to buy and sell ‘Made in India’ products, thereby repeating his pitch for Swadeshi and Atmanirbhar Bharat.

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“This festive season, let’s celebrate the ‘GST Bachat Utsav’! Lower GST rates mean more savings for every household and greater ease for businesses,” PM Modi posted on X on Monday, attaching with it his letter to the nation.

Under the ‘next-gen’ GST reforms, the existing four-tier tax slabs have been consolidated into two main categories — 5 per cent and 18 per cent.

FULL TEXT OF MODI’S OPEN LETTER

“My Fellow Indians,

Namaskar!

As the nation celebrates the beginning of Navaratri, I extend heartfelt wishes to you and your families. May this festival bring good health, happiness and prosperity to everyone.

This year, the festive season brings an added reason to rejoice. From September 22nd, the Next Generation GST reforms have begun to make their presence felt, marking the start of a ‘GST Bachat Utsav’ or ‘GST Savings Festival’ across the country.

These reforms will boost savings and directly benefit every section of society, be it farmers, women, youth, poor, middle class, traders or MSMEs. They will encourage greater growth and investments and accelerate the progress of every state and region.

An important feature of the Next Generation GST reforms is that there will mainly be two slabs of 5% and 18%.

Daily essentials such as food, medicines, soap, toothpaste, insurance and many more items will now either be tax-free or fall in the lowest 5% tax slab. Goods that were earlier taxed at 12% have almost entirely shifted to 5%.

It is greatly heartening to see various shopkeepers and traders putting up ‘then and now’ boards which indicate taxes pre-reforms and post-reforms.

In the last few years, 25 crore people have risen above poverty and formed an aspirational neo-middle class.

Further, we have also strengthened the hands of our middle class with the massive income tax cuts, which ensure zero tax up to the annual income of ₹12 lakh.

If we combine the income tax cuts and the Next Generation GST reforms, they add up to savings of nearly ₹2.5 lakh crore for the people.

Your household expenses will reduce and it will be easier to fulfill aspirations such as building a home, purchasing a vehicle, purchasing appliances, eating out or planning a family vacation.

Our nation’s GST journey, which began in 2017, was a turning point in freeing our citizens and businesses from the web of multiple taxes.

GST united the nation economically. ‘One Nation, One Tax’ brought uniformity and relief. The GST Council, with the active participation of both Centre and States, took many pro-people decisions.

Now, these new reforms take us further, simplifying the system, reducing rates and putting more savings in the hands of the people.

Our small industries, shopkeepers, traders, entrepreneurs and MSMEs will also see greater Ease of Doing Business and Ease of Compliance.

Lower taxes, lower prices and simpler rules will mean better sales, less compliance burden and growth of opportunities, especially in the MSME sector.

Our collective goal is Viksit Bharat by 2047. To achieve it, walking on the path of self-reliance is imperative. These reforms strengthen our local manufacturing base, paving the way towards Aatmanirbhar Bharat.

On a related note, this festive season, let us also resolve to support products that are Made in India. This means buying Swadeshi products that have the sweat and toil of an Indian involved in their making, irrespective of the brand or the company that makes them.

Every time you buy a product made by our own artisans, workers and industries, you are helping many families earn their living and creating job opportunities for our youth.

I appeal to our shopkeepers and traders to sell products that are Made in India. Let us proudly say – what we buy is Swadeshi.

Let us proudly say – what we sell is Swadeshi.

I also urge state governments to encourage industry, manufacturing and improvement of the investment climate.

Once again, I wish you and your families a joyous Navaratri and a season full of happiness and savings through the ‘GST Savings Festival’.

May these reforms bring greater prosperity to every Indian household.

Narendra Modi”.

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Amitava Dasgupta

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