Bhadrak: ‘Palua Ladu’, a famous sweet delicacy, will soon be served as part of refreshment during various official meetings in Odisha’s Bhadrak district.
Bhadrak district Collector Dilip Routrai on Monday asked the officials concerned, including the Additional District Magistrate (ADM), Chief Development Officer (CDO), Sub-Collector and all Tehsildars and BDOs, to include Palua Ladu in refreshment packets being served among the participants at the district-level meetings.
Noting that the district administration is in the process of obtaining GI tag for Palua Ladu, a sweet delicacy unique to Bhadrak, the Collector said It would be in the fitness of things if they could include a piece of Palua Ladu in each refreshment packets being served to the participants in various district-level meetings concerning your department/ section.
The initiative will popularise Palua Ladu and encourage the local artisans engaged in this business, he said.
“By serving Palua Ladu as a refreshment at official meetings, we can not only provide the taste of this local flavour to the participants but also popularize the delicacy and give a fillip to the local artisans engaged in this business,” said the Collector while urging the officials to preserve and promote Palua Ladu as part of Odia Asmita (Odia pride).
