Mumbai: The makers of Ranbir Kapoor’s much-awaited film ‘Ramayana’ have chosen an unusual time to unveil its first trailer.
Scheduled for release at 4:15 AM on July 30, the launch coincides with Brahma Muhurat, an auspicious period in Hindu tradition believed to be ideal for spiritual pursuits, prayer and new beginnings.
Informing fans about the trailer launch, producer Namit Malhotra took to social media and wrote, “At the Auspicious Brahma Muhurat, We Welcome the Dawn of Ramayana with our Trailer On 30th July 2026 At 4:15 AM IST Worldwide.”
Here’s why the sacred timing carries special significance.
Brahma Muhurat is a highly auspicious period in Hindu tradition that falls before sunrise.
The word ‘Brahma’ is associated with divine consciousness, wisdom and creation, while Muhurat refers to a favourable or auspicious time.
The period typically begins about 1 hour and 36 minutes before sunrise and lasts for approximately 48 minutes, although the exact timing varies depending on the day’s sunrise and geographical location.
For a film like ‘Ramayana’, which is rooted in India’s spiritual and cultural heritage, unveiling the trailer during Brahma Muhurat appears to be a symbolic choice, aligning the launch with a time considered sacred, pure and auspicious.
Releasing the trailer during Brahma Muhurat reflects the traditional belief that important beginnings are best undertaken at an auspicious time, adding symbolic significance to the launch of a film rooted in Indian mythology.
‘Ramayana: Part 1’ stars Ranbir Kapoor as Lord Rama, Sai Pallavi as Goddess Sita, Yash as Ravana and Sunny Deol as Lord Hanuman. The film is set to release in theatres on Diwali 2026.
